top of page


The headline says it all: Kiwi company launches life-changing product into the UK in time for International Women’s Day. 


This is femfit®, a life-changing product for women with who want to improve their pelvic floor health 


Giant billboards along the entrance to London’s giant Westfield Mall are part of a campaign to raise awareness of the power of pelvic floor, and symptoms such as bladder leakage which affects 1 in 3 women at some stage in their lives. 


“We developed femfit®, a medical device, to help women improve their pelvic floor health and reduce bladder leakage without the need for surgery,” says CEO Dr Jenny Kruger. “And we’re delighted to launch it in the UK to help all those women who are suffering in silence.” 


femfit® was spun out of the Auckland Bioengineering Institute, University of Auckland with a decade of research behind its development along with peer-reviewed publications. It combines a state of the art intra-vaginal medical device with a mobile app and strength training programme, plus wraparound support from the JUNOFEM team. The unique design and proprietary pressure sensors guide the user on correct technique to optimize pelvic floor function.  


“For women with bladder leakage, a cough, laugh or exercise can be both embarrassing and inconvenient. femfit® changes all that by improving pelvic floor function which will help free women from the stigma of pelvic floor disorders,” says Kruger. 

JUNOFEM has recently signed up 18 pelvic floor physiotherapy clinics in the UK, to join those in NZ and Australia. Direct to consumer channels, is via online sites and Amazon. Aisling Freir, Women’s Health Specialist from Pure Sports Medicine in London, says “femfit® is great for my patients, and helpful for me to keep track of their progress. It is the only device we can use in clinic to assess functional work and doing pelvic floor exercises effectively makes all the difference.” 


Kruger has been at the Auckland Bioengineering Institute since 2010, focusing on women’s health – particularly pelvic floor muscle health as it relates to childbirth, incontinence and pelvic organ prolapse. 

“The most effective way of improving bladder control is doing exercises for the pelvic floor muscles correctly, but the problem is many people haven’t heard of them or those who have may not know how to do them properly.  


“Squeezing your pelvic floor muscles requires a lot of coordination. Some women get it with one instruction, but research shows that 30 percent of women don’t. If you don’t activate the right muscles, you’re not going to get the benefit. Typically what happens is you give up because it’s not working.”  


What next? 

World Continence week kicks off on 17 June. Wee Should Talk! Continence NZ is  encouraging you to Take the Pelvic Floor Challenge. JUNOFEM are encouraging you to do the same – but do it right, every time – with femfit®.  


bottom of page