SOUL MACHINES DRIFTS TO AZURE IN BROAD NEW MICROSOFT PARTNERSHIP


Greg Cross - Soul Machines
Greg Cross

Auckland-based digital human developer Soul Machines has signed a five-year agreement with Microsoft to take artificial intelligence in new directions.


Under the agreement, Soul Machines will migrate its applications to Microsoft's Azure cloud and the two companies will collaborate on new products.


Greg Cross, co-founder and chief business officer at Soul Machines, said the business was looking for a tech partner that could help accelerate its growth in markets such as the US as well as support ongoing research and development.


The company was officially launched in 2016 after being founded by University of Auckland's Dr Mark Sagar and his team at the Auckland Bioengineering Institute. While still private, it now has a moderately broad ownership after a series of funding rounds.