SOUL MACHINES RAISES $105M AS MARKET FOR 'DIGITAL HUMANS' GROWS



Auckland technology company Soul Machines has raised US$70 million (NZ$105m) as demand for digital humans, from “celebrity twins” to artificial customer service reps, continues to grow.


The company will use the new funding to expand its research into mimicking human intelligence, and its sales teams.


Soul Machines currently employs more than 200 staff and co-founder Greg Cross said that was set to grow by about 50 per cent as it looked to recruit about another 100 to 150 workers.